Wellington SEO Agency

SEO And Achieving Quality Inbound Links


It is a dream for just about all online bloggers and local businesses to be recognised as the cream of the crop. To get in front of the maximum number of people searching for your product or service, you need to be at the top of the search engines. This is called search engine optimisation or SEO, and you can look online for a Wellington SEO agency that can help you in your search ranking endeavours.


Wellington SEO agencySEO is a technique that involves preparing a website for higher ranking in the search-engine queries. The methods for optimisation will vary between the legitimate techniques such as continually making improvements to content relevancy along with ease-of-navigation onto tricks that include link farming, keyword stuffing, etc.  Working with a reputable Wellington SEO agency should ensure that this doesn’t happen, and that you use the best, ranking techniques.


The term which is used for when people have your website linked to their own, one-way is known as having an inbound link. With the search-engine giants such as Google along with its ranking-system, results in placing value that is significant on the amount of links that point to your website as it is thought of as “votes” of confidence along with relevance from that site.


As Google states: “In essence Google interprets a link from Page A to Page B as a vote by page A for Page B”. Large votes of confidence when online means not only fame but often also fortune. This has to do with relevancy of a website causes higher rankings when it comes to search-engine strings, along with attracting a lot more attention when it comes to consumers along with attracting revenue that comes from companies that are prepared to pay in order to appear on your site.


In fact, today one-way inbound-links have now been considered as valuable as gold.


To date there are 5 important ways to obtain inbound links which include the following:


  1. Wait For Offers


This is the standard way to get inbound links and is the more ethical strategy. This is a method that is banking on knowing that the site offers good content which is constantly interesting and fresh, with a system of navigation that is simple to use and keeps people coming back for more. The offers then come about naturally, which is how you achieve your links.


  1. Play Musical Chairs


One of the more devious methods to obtain inbound links is to use reciprocation using a twist. Reciprocation is a more common way to obtain links which does not hold much weight with the page ranking-systems associated with the search engines.


In most cases, search engines are able to detect the reciprocal links, yet when the reciprocation does not involve layering, such as indirect, the search engines have to work much harder in order to find it, which necessitates algorithms that are more complex. The price to use this trick is very steep. You might have multiple websites and certain people make a lot of money putting up the one-way links.


  1. Apply For Inbound Links


Of course, you can also choose to promote the site by submitting the website for reviews at the people-run directories that have an interest in subject matter that is featured on your site.


If the World Wide Web is considered as the “analogy” of our earth, then a directory would be described best as one town, where just about everybody knows one another. A new arrival will experience thorough once-overs, and the entire town will then vote in order to decide on whether you will be allowed to stay.


  1. Links For Sale


Some of the high-ranking websites are even prepared to sell outbound links to bidders. The websites which are popular or well-known with Page Authority or the other types of search-engine ranking system use this additional capacity in order to generate an extra income.


The drawback about this approach, is the fact that the websites are regarded as only mercenaries, selling their website for rent. You will not have link-equity besides for the cash amounts you are prepared to keep forking out to stay on their websites. The search engines like Google are in the process of dampening these efforts because it lowers relevance when it comes to their search-engine results.


  1. Be Generous And Distribute Content


Out of every strategy previously mentioned, this is a method that is highly effective to obtain legitimate and better-quality one-way links. Here is when you are giving other sites a good reason to place links on their own sites which point towards your website.


Every site is constantly in search of content that is fresh for their website. A website will never stay in the top position for relevancy of their sites if they only refresh or update the content once a month. Many times, these websites will pay for fresh content by using content writers. For an offer that is discounted you might want to include a “about the author” link that is featured on the website using your own fresh content. Make sure you are creative, and the goal is to make this mutually beneficial.


In conclusion, with a bit of patience, luck and elbow grease it is always better to remain honest and only stick with stuff that you enjoy talking about. You won’t regret the time it takes, and you will end up enjoying the processes.


For more SEO advice contact Wellington SEO agency, GIG Internet Marketing.